Nick Drake fans, meet Will Stratton

Upon listening to the first single, "Your California Sky," a mixture of Iron and Wine, Sufjan Stevens, and Nick Drake came to mind, but the album took me to a narrow place in which I was able to further understand what makes No Wonder similar to something I've heard before. Each track has its acoustic charm, which is overlaid with strings, the occasional percussive beat, and Will's tender/soft voice embodying the full sound that makes his lyrics shine.

The first half of the album seems almost expected with the first six tracks representing the acoustic alikeness of Nick Drake and Iron and Wine, but changes when "It's Okay If You Want To" comes into the picture. "It's Okay If You Want To," "If Only," and "Nineteen" transition the album into a temporary rock phase that does not embrace the previous acoustic sound; however, the beat is rounded out and album closed with a ballad played on piano reflecting the overall folky tone of the album.

Will Stratton's lyrics reflect his stories and his trials by finding unique ways to bring closure, speak to his loved one, and convey emotion. Each track has a revealing title that gave me an understanding of what was to be heard. For a fan of Nick Drake or Iron and Wine, Will Stratton's, No Wonder, will be a sure win. Personally, I was able to understand what makes his music fitting of its genre.

Featured Artist - Juliette Commagere

I present to you an artist I recently discovered that is starting to take the electronic music spotlight. Juliette Commagere hails from California with years of experience performing under her belt. Juliette's music meets the wonderful melodies compared to that of Imogen Heap. Juliette's new CD, Queens Die Proudly, is filled with exquisite tracks, one of my favorites being "Overcome." 

Click here to preview Juliette's music.

Back to the Basics of Promoting

Whether I speak with people working in the industry or artists, everyone is trying to find the next best way to attract a substantial fan base. After noticing promotional tactics from various artists, it is obvious that promotion needs to be taken back to basics and bringing the artist closer to his or her potential fans.

1. MySpace messaging

Friend artists of other bands in similar genres.  After friending each person, go back and write a personal note explaining what your music is like and how the person you friended will be fond of your music too. 

2. Facebook messaging 

Send messages to friends on Facebook using the same method for "MySpace messaging." 

With Facebook, there aren't really music pages. Instead, send personal messages to eachpersonal friend regarding shows, music, are anything regarding an artists' music. 

3. Close and personal through video

Create a videos of yourself in which you discuss your music, play, and tell fans what is new and exciting in your life. Post the videos on Youtube, MySpace, and any other website. 

4. Give a couple tracks of your music for free

Music is becoming a free commodity. People want to hear great music but at a low price. Give away some of your best tracks and later put the album out for sale. This will gain the attention of many people. 

5. Street Team

Attempt to create a street team by gathering fans, friends and family. Have the street team post flyers in the areas they live and pass out CDs to various stores and concerts of other artists.

6. Newsletter

Obtain email addresses from fans and send out monthly newsletters, updating fans on any upcoming events or news. 

7. Blogging

Set up an a blog for the artist, where the artist can communicate with his or her fans. Also, contact other local blogs and newspapers to promote upcoming shows an artist might have. 

Featured artist - Andrew Bird

With his much anticipated album, Noble Beasts, set to release on January 20, Andrew Bird is creating a buzz. In a clever move, Bird leaked his album and is streaming Noble Beasts through NPR. Andrew Bird is a classically trained violinist who brings a gypsy/classical violin influence to contemporary music. Bird kicks off his new tour on January 19, right before the January 20 release of Noble Beasts. 

To stream the album click here.